If a brand states it is cruelty-free but I cannot find it on Leaping Bunny’s or PETA’s list, I will contact the brand to confirm that not only does it not test the final product on animals but also that none of the ingredients used or suppliers test as well as inquire about sales to China. Occasionally, I will see a product being sold by a retailer I trust that sells only cruelty-free items and unless I find contradicting information online, I will consider that product cruelty-free.

(+ ) indicates parent company is not cruelty-free
(V) the brand has vegan products

*** SKIN ***

100% Pure
Acure
Alba
AnnMarie
Bare Minerals (+)
Derma E
Drunk Elephant
e.l.f Cosmetics (V)
Glossier
Herbivore Botanicals
Inika Organics
Jane Iredale
Josie Maran
Ole Henriksen
Pacifica Beauty (V)
RMS
Sunday Riley
Tarte (+)
Tata Harper
The Ordinary (V)
Wet n Wild Beauty (V)
Youth to the People (V)

*** HAIRĀ ***

Amika
Alba Botanica
AG Hair
Davines
Deva Curl
Dry Bar
Herbivore Botanicals
IGK
Jack Black
Kevin Murphy
Oribe
Ouai
Pacifica
Paul Mitchell
Shea Moisture
Verb
Wen